Too often financial institutions operate on the “all or nothing” mindset when it comes to maintenance. And not for lack of thought. Data issues relating to quality, access, or security can upset nearly every aspect of a credit union or bank and branches face serious fines if information is changed that should be left untouched.
However…
While the “all” apporach can be overwhelming, the nothing approach leads to employees sidelined with requests that can’t service themselves, and members in a perpetual state of annoyance. (If you want more information on why that is a major problem outside of the obvious, be sure to check out our Customer Service page).
Neither exactly sound like the makings for a well-oiled ship.
Did you know?
The reality of locked-up data maintenance isn’t great for banks and credit unions.
44% of customers and members report significant friction when trying to update account information.
And 81% of those who have friction plan to spread negative word of mouth about their experience.
Beyond that, most customers and members report that any obstacles in achieving prompt issue resolution erode their loyalty to a financial institution. The obstacles cited the most?
56% said they had to re-explain the issue,
57% said they had to switch from web to phone to get their issue resolved,
59% said they were transferred between agents, and
62% said they have had to contact support repeatedly.
But it doesn’t have to be this way. Which is exactly why we transformed data maintenance.
CRMNEXT provides the balance between accessibility and data security, giving your staff the tools they need to handle requests and solve issues seamlessly so that your entire organization can realize measurable gains.
Mitigate
compliance risk and adhere to regulations
Enhance
service quality and reduce customer attrition
Improve
profitability and operational effectiveness
Enable
more informed and real-time decision making
Want to hear from a real human how CRMNEXT fixes the data maintenance issue?
Watch this.
Schedule a Demo
Submit your info below and we’ll get you set up for a half hour tour of the CRMNEXT platform.
It’s that time…
We’re at that point in this page (you’ve made it to the end, yay!) where the copywriter writing this would get in a wee bit of trouble if she didn’t suggest you fill out the form to the left to request a demo. Like the kind of trouble your FI would be in if it decided data maintenance was a “nothing.”
See what I did there? Cheers to bringing it all together (and signing up for demos)!